Website Design & Implementation – OB Legal/ROI

Business Requirements:

OB Legal are a legal firm based in Queensland who approached ROI in need of a new website design that reflected their detailed services in a clear manner, all while being easy to navigate through.

My Responsibilities:

I was required to sort through the information required for the website, work out a site map that lead users to specific information they needed with minimal clicks, and present CTAs to get in touch with the firm at any given point on the site to help generate more leads.

My Approach:

The key design challenge would be to create easy navigation across all their various legal services, categorising carefully while still being easy for the user to find the information they need to learn about all their services and want to click through to contact.

As there was only a short amount of information for many topics, I decided the best solution was to have a single page for their services that had anchor links to different points on the page. I created a sticky side navigation with access to their main services and a contact form to encourage people to reach out.

This solution allows the user to easily scroll through all their services with detailed information, while still having the option to find a particular service with ease.

Pivot Points:

The biggest challenge from a designer’s perspective was having to implement a lot of the development myself. I worked closely with a developer to achieve the best outcome possible with a limited template. While this presented technical hurdles along the way the final result was a website with a great user experience and minimal clicks for users to find what they need.