Business Requirements:

Uptick are a software company who were after branding and a new website after starting out without clear guidelines of their design direction. The goal was to create a design on par with competing tech companies and draw the user to key product and business information easily.

My Responsibilities:

Working with the Marketing and Development teams, my role was to design the UI of the website with our new branding guidelines with the goal of improving CTRs and viewing retention.

My Approach:

I began by reviewing competitor websites, analysing how users are using Uptick’s products, discovering which features would be intriguing for a new user and ensuring these key features and products were easily accessible throughout the design. I needed to ensure CTAs were intelligently placed throughout the site to encourage users to contact Uptick as potential leads, improve CTRs, and also to encourage users to click throughout the site.

Impact:

The page designed for Xero integration in particular was deemed the best website page representing Xero by their marketing team. The website brought in more leads for the business consistently as well.