Business Requirements:

Oce are a supplier of large scale printers for B2B clients. Their client base is small and specific, with a single client generating a large amount of revenue. Oce required a targeted campaign reaching this specific audience and due to the limited size of their audience, there was more risk in a lead not converting than in most other campaigns.

My Responsibilities:

I needed to create a landing page that spoke to their specific audience, had a corporate look and feel, and educated the user on their product offering in a concise way, that encouraged the user to read through the content and click through as a potential lead.

My Approach:

I took the time to learn about their audience, the language style that spoke to them and their branding style. I sourced content from their website for the copy that spoke to this audience, and ensured CTAs and reasons to buy this product were always presented clearly throughout the page. I included a video due to videos helping pages perform better statistically.

Impact:

This landing page experienced growth of 4% in leads in the first week of going live.