Business Requirements:

Keeping in line with Uptick’s new website and branding, social media ads needed to reflect the same styling. With a small target audience, these ads needed to stand out and capture the user’s attention immediately amongst other ads they may be exposed to throughout the day.

My Responsibilities:

To create social media banners for Facebook that Uptick could use to visually explain the features their software offers that users could take in quickly as they scroll through their newsfeed and come across these ads.

My Approach:

My approach was to ensure the user can quickly take note of the features the software offers without having to stop and spend time reading. By having good use of negative space to reduce what could be cognitive overload of copy, colourful imagery and keeping messaging straight to the point we were able to achieve this.

Impact:

These ads brought in new leads to the business and therefore achieved the goal of keeping customers engaged and effectively understand the information presented.