Business Requirements:

Spidertracks are a world leader in satellite tracking devices for aircraft. They required an eDM flyer that enticed their employees to achieve their targets, by offering an all expenses paid holiday for hitting all their targets.

My Responsibilities:

I was required to design an engaging eDM flyer that would immediately catch their employees attention and encourage them to continue reading through the flyer.

My Approach:

I decided to highlight that this was about an incentive, by being the first line of copy their employee will see. This is immediately followed by bold messaging highlight the offering of an all expenses paid trip.

I separated the information detailing what the employee needed to do and what they could win so that information was clearly identifiable.

The ability to scan the flyer quickly and gather what the employee needs to know to want to read the details was crucial. In order to achieve this, I highlighted key phrases in the same font (i.e. ‘return trip to’, ‘complete these goals’ and ‘and you’ll get) and kept the details in a simple sans-serif font.

Impact:

The client was thrilled with the result, with the final design their employees wanting to participate.