Business Requirements:

GraysOnline are a large online retailer of many different brands and products. They required daily eDM designs for the different brands and products within their business.

My Responsibilities:

My role was to design and build out the eDMs in HTML/CSS.

My Approach:

I began by developing the design in Photoshop, and then building out the text and layout with HTML/CSS.

Impact:

The below designs are a few examples of the daily eDMs I designed, showcasing the range of products and brands GraysOnline sold. The designs were mobile responsive, scalable and built with accessibility in mind.

grays-edm-1

grays-email-screenshot
Excluding the banner at the top, this email is all coded with HTML and CSS

 

20161108_edm_altamoda-strip