eDM banners – oo.com.au

Business Requirements:

oo.com.au are an online retailer selling a wide range of products from a variety of different brands. They required new banners for each of their eDM campaigns, that still let users know the eDM was from the oo.com.au brand, while still being clear about the brands or products they were selling.

My Responsibilities:

I needed to design banners for each of their eDM campaigns that could be inserted into their eDMs.

My Approach:

To ensure the design represented the oo.com.au brand, I ensured to use their fonts consistently throughout, while using colouring and layout design similar to the brands or products they were selling. This allowed a good compromise for both; the user can see they can purchase the product from oo.com.au and also see the brand or product they are purchasing.

Impact:

Below are examples of a few of the banners that I created and designed. They were impactful for the user and clearly stated the nature of the eDM.